Capstone

How do I make baseball more modern and keep its relevance as we are in the age of social media? How do I encapsulate the love and traditions of the hometown of Buffalo without it feeling to forced?

Over the summer, I worked with the Buffalo Bisons, gaining a new perspective on sports. Building on that experience, I applied my branding and promotional design skills to create a concept for a new baseball team in Buffalo. I developed themed events and giveaways along with promotional instagram content that aligned with the identity.

The process of completing this Capstone felt like a roller coaster. There was so much I didn’t realize went into designing a brand and that my attention to detail has improved throughout the experince. I especially enjoyed focusing on digital media and creating one cohesive system that tied all of my content and deliverables together.

Problem Statement

Insights

Process